‘Corporate Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.’*

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Corporate responsibility is frequently indistinguishable from similar concepts like corporate sustainability, corporate sustainable development, corporate social responsibility (CSR), and corporate citizenship.

There is no consensus definition. Many people consider it to be the way business integrates its activities relating to economic, social, and environmental impacts. It is therefore closely aligned with sustainable development.

Generally it can be said that corporate activity that leads to private wealth at the expense of the common good cannot be deemed socially, economically or environmentally responsible.

Most people tend to agree with this notion, yet, it is far from reality. And this is where the corporate responsibility and sustainability trend can make a big contribution to improving the way we do business – but integrating CSR into business strategy is hard work.

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Momentum has joined an increasing number of organizations concerned with maximizing business’ potential for positive change and provides clients with a roadmap that allows them to cut through the clutter of these interpretations and developments to document their own social responsibilities and design and implement effective programmes.

Equally important, Momentum provides the experience, tools and skills to obtain, document and integrate the values and beliefs of employees, local customers and residents and other stakeholders into business strategy – an essential component of a genuine corporate social responsibility strategy.

*Making Good Business Sense, Lord Holme and Richard Watts, the World Business Council for Sustainable Development, 2003.