It is National Eucalypt Day!

It is National Eucalypt Day!

There is a day for absolutely anything you may think and yes, naming a national day for a cause is a frequently employed marketing strategy. Why? Because it can be a very effective to raise awareness – hopefully it will work for the National Eucalypt Day as well!

Ghost Gum

Ghost Gum a painting by Albert Namatjira

The National Eucalypt Day is an initiative of the Bjarne K Dahl Trust. It aims to raise awareness of the iconic gum tree and celebrate the important place they hold in the hearts and lives of Australians.

Eucalypts are the epitome of the Australian landscape:

Eucalypts, commonly known as gum trees, form an integral part of the Australian identity with the bush. From the children’s song Kookaburra sits in the old gum tree through to the distinctive smell of eucalypts to iconic paintings and photographs, eucalypts are an essential part of Australian culture, featuring in art, music and literature. Quoted from


Koala and Gum Tree

Koala and Gum Tree

The gum tree is essential for the Australian landscape and for many animals – including the equally iconic Koala. We need to preserve eucalypts and there was a symposium about this very issue, read more here:

The Australian Koala Foundation has released a tree planting list – of course, to be useful for Koalas, trees have to be planted in groups and need to be connected to other Koala habitat.

Let’s celebrate the Australian gum tree today and ensure they are here for future generations.


Further information:

Eucalypt Australia is a grant making Charitable Trust that focuses on eucalypts – a significant aspect of Australia’s natural environment and biodiversity. The Trust would like to inspire the public to appreciate eucalypts.  It used to operated under the name of Bjarne K Dahl Trust as it was set up by his estate.


10 Tips How to Set up a Worm Farm – A Quick Guide.

10 Tips How to Set up a Worm Farm – A Quick Guide.

Why Farm Worms?

Compost is an essential resource in any garden. Even in a small space, container gardening will be easier when you can create at least some of your own growing medium. In larger gardens, compost is a necessity. It can help you make sure that your soil remains healthy and capable of providing high yields. Fortunately, you can create compost even in the smallest of spaces.

A worm farm is a great way to create compost and worm farms come in all sizes. Worms can help you to break down kitchen waste into a great soil-enriching material, full of nutrients that will help your plants to grow. [Read more…]

Green Valentine’s Day 2016 for greenie sweethearts

Green Valentine’s Day 2016 for greenie sweethearts

What is Valentine’s Day about ?

If love is an embrace, a kiss, caring and feeling – a fondness or affection, why then has the annual celebration of love – St. Valentine’s Day become a consumer driven machine worth an estimated $18.9 billion USD that leaves even the most reasonable of spendthrifts feeling a little sinful (estimate of figures by About News – that’s huge!)

In the 1850’s Esther A. Howland began mass producing Valentine’s cards in the US, from the 18th century custom of exchanging handmade cards to loved ones on St. Valentine’s Day and it has steadily gained momentum to the excessive holiday it is today that people love to hate and retailers unashamedly relish.

St. Valentine’s Day wasn’t always linked with love, it wasn’t until Chaucer’s Love Birds that the custom of exchanging cards began.

The history of Valentine’s Day:

[Read more…]

9 must reads for conservationists

Protecting the environment is becoming more and more urgent and is by no means a new issue. We need more conservationists. Our green conscience has been evolving since the beginning of the industrialisation. Here are nine must read books – some because they put the climate change debate and environmental protection into historical context and others because they are entertaining and have brought environmental issues to the masses.

Just click on the links in the carousel below. Should the carousel not load for you, below is the list spelled out again.

The list is:

  • Our Mutual Friend by Charles Dickens, 1865
  • Germinal by Emile Zola, 1885
  • Silent Spring by Rachel Carson 1962
  • Flight of Ashes by Monika Maron 1986
  • Farewell to Matyora by Valentin Rasputin, 1995
  • Purple America by Rick Moody, 1998
  • The Future of Life by Edward O. Wilson 2003
  • The Swarm: by Frank Schatzing,  2007
  • The World Without Us by Alan Weisman, 2008
How to Green your Easter

How to Green your Easter

Not the St Patricks’ Day way, the treading lightly for the environment way. As they say, every little bit helps … so here are 5 easy ways to green your Easter:

1. Ditch Unnecessary Wrapping

Easter is one of the biggest holidays for chocolates and other types of sweets. These sweets are often wrapped in plastic and cardboard in addition to foil around chocolate Easter eggs for example.  Make choices that avoid unnecessary extra packing in addition to taking your own shopping bags. Go for minimal wrapping or buy in bulk. Even better, make your own, like these chocolate Easter eggs or this lovely Easter Lamb Cake.

2. The Easter Basket Case  [Read more…]

from earth hour to earth day

from earth hour to earth day

Did you know that  2011 to 2020 is the United Nations Decade of Biodiversity, that this year is the International Year of Forests, that 22 April is Earth Day and 5th June World Environment Day, celebrated since 1972? If yes, you belong to a relatively small group of ‘insiders’ and if not, why not?

Earth Hour on the other hand – the one day a year where we are prompted to symbolically turn our lights off for one hour is known by millions around the world. How come the latter has become a global phenomenon and yet directly related, mature environmental awareness raising initiatives lack momentum?

The United Nations has celebrated World Environment Day on the 5th June since 1972. So how can we focus the millions of people who symbolically turn their lights off on rapid action for the environment, including forests and biodiversity?

Apart from collaborating with Earth Hour organisers to ensure it is more than a feel good exercise (more about this here), we can learn and transfer those social marketing lessons.  Any social campaign that moves us to change our habits needs to: [Read more…]

i am dreaming of a green christmas

i am dreaming of a green christmas

Christmas and New Year are just around the corner and product advertising is rampant.  Among the many voices competing for our attention is an emerging call for a greener Christmas. For obvious reasons: while Christmas is a time for generosity it is also a time for great excess. The amount of waste that goes to landfill in Australia over the festive season is higher than any other time of the year. So is the amount of energy consumed in households.

BUT: We can have a good time at Christmas and New Year AND do something good for the planet. Here are three of my favorites and a list of hyperlinked resources for further exploration:

1. Go nowhere.  Transport is the 2nd largest contributor to climate change. In addition to saving greenhouse gas emissions you also gain time to relax, and spend less time packing bags, on the road and setting up at the destination. If you absolutely have to go somewhere to join family and friends, take the bike, train or bus.

[Read more…]

the one thing that everybody can do to reduce their footprint

There is a terrific group on linkedin called ‘Green’ where one member prompted the rest of us to propose the one thing that everybody could do to reduce their impact on the environment and it has turned into a long, long list. I have picked three things we can all do right now in Australia as a starting point:

  • “Do as you choose as long as you do not forcibly interfere with the equal rights of others to do as they choose. In short, if someone else desires clean water, I shouldn’t pollute it because I’d force myself upon them. If I head into the mountains to hike, I shouldn’t spoil the trips of others behind me by leaving trash or spoilage.  Simply, be responsible. That one thing is as green as one can get.”
  • Use contraception to reduce family size and stabilize populations”‘
  • stop buying bottled water and use tap or rainwater.

Click here to check it out. In addition to interesting discussions about cultural relevance of things that everybody in the world could meaningfully do, regardless of where we live, there are more than 1800 suggestions, there is bound to be something in there that all of us can do asap.  You need to be on linkedin and become a member of the group to see it though and no, Momentum doesn’t have any vested interest in linkedin!

ccept the libertarian creed – Do as you choose as long as you do not forcibly interfere with the equal rights of others to do as they choose. In short, if someone else desires clean water, I shouldn’t pollute it because I’d force myself upon them.

If I head into the mountains to hike, I shouldn’t spoil the trips of others behind me by leaving trash or spoilage. If I’d like to develop property far from a city, I shouldn’t expect those in town to pay for the roads or services. My clients and I should.

Simply, be responsible. That one thing is as green as one can get.