Momentum Partnerships

social marketing & corporate responsibility (CSR) & business and human rights

Eat Less. Care More. Feel Good! How?

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Eat Less. Care More. Feel Good! How?

Go Meat Free for a Week! Why?

Can you believe that with an average consumption of 111.5kg per hear per annum Australia is ranked in the top three biggest meat-eating countries in the world per capita? I guess you can – Australians love their meat in all shapes and forms, be it on the BBQ, in a pie or on a Pizza! Nine out of 10 Australians don’t eat enough vegetables, yet when it comes to meat, Australians eat more than double the world average of 41.9kg per person.

This massive consumption of meat apparently compromises our health, and with global meat production predicted to double within six years in line with the growth of the middle classes, we know for a fact, it also raises serious concerns about long-term sustainability of the planet and animal welfare.  [Read more…]

Ten last minute alternative Christmas presents that rock the world!

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Ten last minute alternative Christmas presents that rock the world!

generosity - good will - love

Christmas is about generosity,  good will and love – and thankfully there are many ways to express these sentiments.  Instead of spending money on last minute gifts that might end up in landfill, here are a few ideas. Giving to a good cause is one of them.  Let’s match the amount of money we spend on presents with the amount we gift to charities! Imagine the impact that would have!

 

1. Give an hour. Change the Future for  Australian disadvantaged children – donate the equivalent of one hour of your income to Children’s Promise and help change the  world for the better!

2. Sponsor your very own bear from as little as $200 and help this wonderful Australian organisation to achieve even more ! 100 % of donations go to the cause:  Free the Bears  [Read more…]

from earth hour to earth day

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from earth hour to earth day

Did you know that  2011 to 2020 is the United Nations Decade of Biodiversity, that this year is the International Year of Forests, that 22 April is Earth Day and 5th June World Environment Day, celebrated since 1972? If yes, you belong to a relatively small group of ‘insiders’ and if not, why not?

Earth Hour on the other hand – the one day a year where we are prompted to symbolically turn our lights off for one hour is known by millions around the world. How come the latter has become a global phenomenon and yet directly related, mature environmental awareness raising initiatives lack momentum?

The United Nations has celebrated World Environment Day on the 5th June since 1972. So how can we focus the millions of people who symbolically turn their lights off on rapid action for the environment, including forests and biodiversity?

Apart from collaborating with Earth Hour organisers to ensure it is more than a feel good exercise (more about this here), we can learn and transfer those social marketing lessons.  Any social campaign that moves us to change our habits needs to: [Read more…]