social marketing & corporate responsibility (CSR) & business and human rights
Dusseldorf Mediahafen
At the end of October 2011 it is estimated that the world population will have reached 7 billion people – an achievement and challenge at the same time.
This article focusses on just three challenges and corresponding opportunities that might stretch the traditional mindset for social investments by corporates, trusts and foundation and governments. All three are interdependent and addressing one can have postive impacts on the other.
1: Addressing [Read more…]
Ulaanbaatar Mongolia
Following consultation for a population strategy for Australia, the Australian Government has just released its ‘Sustainable Population, Sustainable Communities’ strategy and ignored the most important factor: the negative unsustainable environmental impact of population growth. How is this possible when submissions pointed these implications out so eloquently and conclusively? What a missed opportunity to engage in a mature debate about population control and pave the path to a sustainable Australia that considers itself part of a global community and wishes to maintain a decent quality of life for all.
Unfortunately, the Australian Government is not alone – although this is by no means to be interpreted as an excuse. The much loved and extremely well respected Sir David Attenborough, known for his wonderful nature documentaries, pointed out in his President’s Lecture at London’s Royal Society of Arts: ” … the [UK’s] Government’s ‘Foresight Report on the Future of Food and Farming’….[It] shows how hard it is to feed the seven billion of us who are alive today. It lists the many obstacles that are already making this harder to achieve – soil erosion, salinisation , the depletion of aquifers, over-grazing, the spread of plant diseases as a result of globalisation, the absurd growing of food crops to run into biofuels to feed motor cars instead of people – and so on. … …It recommends the widest possible range of measures across all disciplines to tackle this.. but doesn’t state the obvious fact that it would be much easier to feed 8 then 10 billion people.” [Read more…]
Christmas and New Year are just around the corner and product advertising is rampant. Among the many voices competing for our attention is an emerging call for a greener Christmas. For obvious reasons: while Christmas is a time for generosity it is also a time for great excess. The amount of waste that goes to landfill in Australia over the festive season is higher than any other time of the year. So is the amount of energy consumed in households.
BUT: We can have a good time at Christmas and New Year AND do something good for the planet. Here are three of my favorites and a list of hyperlinked resources for further exploration:
1. Go nowhere. Transport is the 2nd largest contributor to climate change. In addition to saving greenhouse gas emissions you also gain time to relax, and spend less time packing bags, on the road and setting up at the destination. If you absolutely have to go somewhere to join family and friends, take the bike, train or bus.
There is a terrific group on linkedin called ‘Green’ where one member prompted the rest of us to propose the one thing that everybody could do to reduce their impact on the environment and it has turned into a long, long list. I have picked three things we can all do right now in Australia as a starting point:
Click here to check it out. In addition to interesting discussions about cultural relevance of things that everybody in the world could meaningfully do, regardless of where we live, there are more than 1800 suggestions, there is bound to be something in there that all of us can do asap. You need to be on linkedin and become a member of the group to see it though and no, Momentum doesn’t have any vested interest in linkedin!
If I head into the mountains to hike, I shouldn’t spoil the trips of others behind me by leaving trash or spoilage. If I’d like to develop property far from a city, I shouldn’t expect those in town to pay for the roads or services. My clients and I should.
Simply, be responsible. That one thing is as green as one can get.