Mission driven fundraising refers to fundraising that is designed and implemented to promote the organisational mission. There are many misaligned fundraising initiatives solely focused on raising money and completely detached from the organisational mission – a topic for another time.
When fundraising and mission merge positive results are almost guaranteed – provided a good social marketing campaign is part of the strategy – no fundraising strategy can succeed if not enough people know about it – no matter how good it is.
Fundraising consumes an enormous amount of resources – money and time, often up to half of what is being raised. There has been much public discussion about the acceptable level of expenditure for fundraising campaigns as these resources, on the face of it, compete or are taken away from service delivery resources.
Headlines like “Charity Spends More on Fundraising than Research” don’t inspire public faith in charitable organisations and are regularly reported in the media. [Read more…]