According to best estimates by the organisers, Saturday 29 March 2014 the people of 152 nations and 7000 cities will turn off their lights for one hour to prove the world can unite to tackle climate change.
Neither Earth Hour nor any other clever social marketing initiative have made inroads into the rate of destruction of the environment thus far. Earth Hour has raised awareness, but so far, the awareness hasn’t translated into environmental benefits. Many people including reputable scientists believe that we have passed the point of no return and that it is now a question of damage control rather than the opportunity to maintain what we have or even to turn this ship around. Nobody likes bad news and people are clinging to hope. Earth Hour gives hope because it brings people together and signals good will.
This year, Earth Hour is trying to take the initiative further than in previous years adopting crowd funding and an extensive network of partner organisations to help turn this year’s Earth Hour from a ‘moment into a movement’. [Read more…]
the world – as well as the assistance from corporate marketing teams who don’t miss an opportunity to increase product sales, of course.
