Momentum Partnerships

social marketing & corporate responsibility (CSR) & business and human rights

self induced hearing loss & how to prevent it

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self induced hearing loss & how to prevent it

Self Induced Hearing Loss

Attention has been focused on the potentially negative effects smartphones can have by way of emissions, privacy intrusion and unsafe driving practices. We haven’t yet shed sufficient light on the impact smartphones, MP3 players and other listening devices can have on our hearing.

1.1 Billion Young People Are at Risk of Hearing Loss

This has led to a situation where,  according to estimates by the World Health Organisation, about 1.1 billion young people worldwide are at risk of hearing loss due to unsafe listening practices.

Due to the prevalence of relatively cheap modern technology we are facing a sharp rise in self-induced hearing loss.  Luckily, however, state of the art remedies – including highly effective and almost invisible hearing aids- are available.

Prevention of Hearing Loss Requires a Change in Attitude

[Read more…]

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confessions of an earth hour sceptic II

According to best estimates by the organisers, Saturday 29 March 2014 the people of 152 nations and 7000 cities will turn off their lights for one hour to prove the world can unite to tackle climate change.

Neither Earth Hour nor any other clever social marketing initiative have made inroads into the rate of destruction of the environment thus far. Earth Hour has raised awareness, but so far, the awareness hasn’t translated into environmental benefits. Many people including reputable scientists believe that we have passed the point of no return and that it is now a question of damage control rather than the opportunity to maintain what we have or even to turn this ship around. Nobody likes bad news and people are clinging to hope.  Earth Hour gives hope because it brings people together and signals good will. 

This year, Earth Hour is trying to take the initiative further than in previous years adopting crowd funding and an extensive network of partner organisations to help turn this year’s Earth Hour from a ‘moment into a movement’. [Read more…]

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confessions of an Earth Hour sceptic

Saturday the 26th of March was Earth Hour – a social marketing phenomenon that started in Australia in 2007  and is now known around the world. The high visibility of switching off lights makes Earth Hour  a corporate responsibility dream.  In just 5 short years it has captured the imagination of a global audience with its initial intend to

” make a bold symbolic statement about the critical issue of climate change and to engage Australians in taking action”.

This rapid growth must make it one of the most successful social marketing campaigns globally.

I have been an Earth Hour sceptic since its inception, wondering how on earth switching the lights off for one hour could possibly assist in moving us towards a sustainable lifestyle – although I did switch off our lights on Saturday at 8.30pm.  I do, however, recognise Earth Hour’s potential to build on its success and speed up positive social change.

My main concern is that this ‘bold symbolic statement’ let’s us off the hook, offers an easy way out. [Read more…]

“together we can change our world”

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“together we can change our world”

When most people think Girl Guides they probably don’t think of progressive girls and young women who play a significant advocacy role in local and global issues?

Well,  think again everybody!

This is precisely what the 10 million members of the world’s largest  volunteer organisation for girls and young women do, with memberships across 145 countries including Australia.

As their Global Action Theme, girls worldwide say: “Together we can change our world”. This theme is based on the Millennium Development Goals (MDG’s). An activity pack supports the curriculum and helps children and young women to learn about the MDG’s and, most importantly, to take action on the issues that affect them and their communities. [Read more…]

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from social investment to social return on investment

a social enterprise????

I recently attended the inaugural ”Social Return Forum” put together by a colleague of mine, Oliver Wagg  of New Climate for the 3 Pillars Network.

Concepts like social investment, social return on investment and a social investment market are much talked about lately by social investors, social entrepreneurs, those generating social profits and intermediaries alike and seem to have gone mainstream – and for good reasons:

  • We all want and need to know if our efforts are making a difference to the issues we are trying to address.
  • This evidence base to inform further investment has been missing in large parts of the social sector.
  • Evidence of social returns is instrumental for those investing funds in social issues and who are convincing others of the merit of these investment.

To state the obvious and track back a little – we are hungry for alternative approaches to welfare funding and need evidence about whether approaches work or not. [Read more…]