Momentum Partnerships

social marketing & corporate responsibility (CSR) & business and human rights

#EarthHour2017 a decade of turning lights off…

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#EarthHour2017 a decade of turning lights off…

Earth Hour 2017

Happy 10th Anniversary Earth Hour!

Congratulations to lasting the distance!

Congratulations Earth Hour  to one decade of persuading the world to turn the lights off for an evening or even the night. What commenced as a simple gimmick has turned into a world wide phenomenon stimulating debate about climate change and environmental issues.

Initially I viewed Earth Hour as a soft campaign making it easy and comfortable for people to indulge in a small gesture and feel good about themselves as they are ‘fighting’ climate change. [Read more…]

How to find Happiness?

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How to find Happiness?

Why we need the International Day of Happiness

Some say that emphasising happiness actually makes us unhappy because we can’t be on a high all the time and might be putting too much pressure on ourselves. However, the definition of happiness is much broader than a particular feeling and relates to how content we are with our life.

“Happiness is about our lives as a whole: it includes the fluctuating feelings we experience everyday but also our overall satisfaction with life. It is influenced by our genes, upbringing and our external circumstances – such as our health, our work and our financial situation. But crucially it is also heavily influenced by our choices – our inner attitudes, how we approach our relationships, our personal values and our sense of purpose.” quoted from www.actionforhappiness.org

“Happiness is neither a frivolity nor a luxury. It is a deep-seated yearning shared by all members of the human family.” – UN Secretary-General Ban Ki-moon, 2014

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Single on Valentine’s Day? Don’t stress – it has it’s benefits!

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Single on Valentine’s Day? Don’t stress – it has it’s benefits!

You are single on Valentine’s Day – you are not alone!

World-wide, the single person household is growing rapidly in line with economic development and education. The more developed and educated, the higher the proportion of single person households…it is predicted that the lone person household will rise most of all households over the next 25 years and more than half of these households are females.  And the reason is simply that people want to live an individualistic lifestyle when they can afford it.

The economics of Valentine’s Day

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Green Valentine’s Day 2016 for greenie sweethearts

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Green Valentine’s Day 2016 for greenie sweethearts

What is Valentine’s Day about ?

If love is an embrace, a kiss, caring and feeling – a fondness or affection, why then has the annual celebration of love – St. Valentine’s Day become a consumer driven machine worth an estimated $18.9 billion USD that leaves even the most reasonable of spendthrifts feeling a little sinful (estimate of figures by About News – that’s huge!)

In the 1850’s Esther A. Howland began mass producing Valentine’s cards in the US, from the 18th century custom of exchanging handmade cards to loved ones on St. Valentine’s Day and it has steadily gained momentum to the excessive holiday it is today that people love to hate and retailers unashamedly relish.

St. Valentine’s Day wasn’t always linked with love, it wasn’t until Chaucer’s Love Birds that the custom of exchanging cards began.

The history of Valentine’s Day:

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Reflections on Mother’s Day

vcm_s_kf_repr_640x448It’s Mother’s Day again. We take the existence of modern day Mother’s Day for granted and it seems a great idea. Because mothers mostly put their children first Mother’s Day is designed to put mothers’ needs first for a change. It apparently is celebrated in more than 45 countries. Because, surprise, surprise, everybody has a mother! Hence – this day is relevant to all of us. Whether we want to remember our mothers or still have the opportunity to spend time or money on our mother or whether we are a mother – Mother’s Day is for all of us.

The modern day version of Mother’s Day originated in the USA and is just over 100 years old. Unfortunately and allegedly to the despair of the women who advocated for the day, it is has been largely commercialised.

Mother’s Day gifts that Won’t Cost the Earth

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